The Spiro Podcast: Managing your Real Estate Photography & Videography Business

What Realtors Look for in a Media Partner

We have a GREAT topic, and had (yes, had) two great guests lined up to share with you what Realtors look for in a real estate media partner. Pam Swiercz and Janelle Pfeiffer of Berkshire Hathaway - KEE Realty in Southeast Michigan were on the schedule to join us to share their valuable insight, but, technical issues got the best of us! So, Todd & Craig share their thoughts and experiences of what they've learned from Realtors in what they're looking for. But never fear, we WILL get Pam & Janelle on the podcast to share their professional insights and thoughts on what makes a valuable photography/videography partner in a Realtor's business.
Chapter Timestamps:
0:00 Episode Open
02:47 Spiro Updates
04:31 What Realtors Look for in a Media Partner
05:55 Realtor & Photographer Mindsets
37:08 Episode Wrap-up

International Owner Spotlight Series: Simon Caya of Caya Media - Quebec, Canada

This week we're excited to talk with our very first international real estate media company owner, Simon Caya, of Caya Media! Simon shares his insights on having a positive owner mindset, decisiveness, fitness for owners and some of the minor cultural differences of real estate media outside the U.S.
Chapter Timestamps:
0:00 Episode open
01:56 Some Encouragement for You
04:51 Spiro Updates
07:14 International Owner Spotlight – Simon Caya - Quebec
09:51 Caya Media’s Story
16:03 Decisiveness in Business
19:44 The Importance of Fitness
23:33 Tackling Small Goals
27:56 The Importance of Continuing Education
33:31 Cultural Differences in Real Estate Media?
38:38 Getting Realtors Comfortable with your Team
44:51 Follow Up with Prospects!
47:00 Simon’s Book Recommendations
48:56 Episode Wrap-up

Shannon Landers - 1st Quarter Recap & 2nd Quarter Forecast

Shannon Landers, VP of Product at Spiro joins Todd & Craig on the podcast to summarize the events of the 1st quarter in real estate, and to offer her forecast of what to expect in the 2nd quarter 2025. How can you best prepare?
Chapter Timestamps:
0:00 Episode Open
0:02:02 Spiro Updates
04:37 AutoHDR Implementation at WOW
07:21 Shannon Landers - 1st Quarter Review/2nd Quarter Forecast
1:05:31 Episode Wrap-up

AI Photo Editing: Matt Gia of AutoHDR

AI photo editing. Love it. Hate it. Be suspicious of it. Every opinion is out there, and the real estate media groups and forums online have been talking a lot about it. Why the sudden surge in interest in the last month? Primarily due to a company called "AutoHDR". This week, we welcome fellow Real Estate Media company owner Matt Gia, who started AutoHDR. So what's the story with this effort and emerging method of real estate photo editing? Listen in as Todd & Craig chat with Matt.
Chapter Timestamps:
0:00 Episode Open
02:14 Spiro Software Updates
03:58 Drumming in Vegas?
06:05 Matt Gia - AutoHDR
1:01:36 Episode Wrap-up

Owner Spotlight Series: Warren McCarthy - REPP 2024 Speaker

REPP 2024 Speaker Warren McCarthy, of McCarthy joins Todd & Craig this week to share his story of how he went from being a full time medical student, to a Real Estate Media Business Owner. Warren shares some great insights and inspiration for you to continue growing your business. You don't want to miss this!
Chapter Timestamps:
0:00 Episode Open
02:12 Spiro Software Updates
05:10 How to Suggest Spiro Features
05:44 Thanks to Viewers/Listeners
07:54 Todd Puts Craig in a Corner
10:12 Guest Intro - Warren McCarthy
57:46 Episode Wrap-Up

Business Development Strategies: A Refresher

While Todd is out this week, Craig & Steve Musser, Director of Sales & Marketing at WOW Video Tours go over some strategies to help you grow your client base. How much does personality play into how you approach your business development plan? Can you have different methods within the same company with different business development specialists? What are the ways you develop client relationships utilizing your personality and strengths?
Chapter Timestamps:
0:00 Episode Open
01:26 Guest Intro - Steve Musser
01:51 Business Development Strategies
05:38 Large Markets & Saturation
08:52 The Effect of Personality
10:10 Creative Marketing Ideas
53:49 Episode Wrap-up

Fortune is in the Followup

Todd and Craig give the latest updates on Spiro, an updated discussion on AI Photo Editing, and address a listener question about how to effectively follow up with Brokers and Realtors that you've contacted regarding your real estate media services.  Thank you for your continual feedback and questions to the Podcast!
Chapter Timestamps:
0:00 Episode Open
01:57 Spiro Updates
05:55 AutoHDR AI Photo Editing
21:25 Fortune is in the Followup
45:41 Episode Wrap-up
 
 
 
 
 

AI Editing: What are the Impacts?

There's no way around it: AI Editing is emerging...fast and strong. So what are the impacts on our real estate media businesses? How does this affect us? How does this affect our clients? How does this affect our human editors? Todd and Craig discuss the various scenarios and what this quickly emerging technology can do to impact our businesses.
Chapter Timestamps:
0:00 Episode Open
01:39 Spiro Super User Facebook Group
06:15 AI Photo Editing Pre-Discussion
08:30 Spiro Updates
14:58 Listener/Viewer Feedback
29:05 Book Giveaway Winner
31:20 How to Contact Spiro
32:06 The Impact of AI Photo Editing
57:30 Episode Wrap-up