The Spiro Podcast: Managing your Real Estate Photography & Videography Business
The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!
Episodes

7 days ago
7 days ago
We have a GREAT topic, and had (yes, had) two great guests lined up to share with you what Realtors look for in a real estate media partner. Pam Swiercz and Janelle Pfeiffer of Berkshire Hathaway - KEE Realty in Southeast Michigan were on the schedule to join us to share their valuable insight, but, technical issues got the best of us! So, Todd & Craig share their thoughts and experiences of what they've learned from Realtors in what they're looking for. But never fear, we WILL get Pam & Janelle on the podcast to share their professional insights and thoughts on what makes a valuable photography/videography partner in a Realtor's business.
Chapter Timestamps:
0:00 Episode Open
02:47 Spiro Updates
04:31 What Realtors Look for in a Media Partner
05:55 Realtor & Photographer Mindsets
37:08 Episode Wrap-up

Wednesday May 07, 2025
International Owner Spotlight Series: Simon Caya of Caya Media - Quebec, Canada
Wednesday May 07, 2025
Wednesday May 07, 2025
This week we're excited to talk with our very first international real estate media company owner, Simon Caya, of Caya Media! Simon shares his insights on having a positive owner mindset, decisiveness, fitness for owners and some of the minor cultural differences of real estate media outside the U.S.
Chapter Timestamps:
0:00 Episode open
01:56 Some Encouragement for You
04:51 Spiro Updates
07:14 International Owner Spotlight – Simon Caya - Quebec
09:51 Caya Media’s Story
16:03 Decisiveness in Business
19:44 The Importance of Fitness
23:33 Tackling Small Goals
27:56 The Importance of Continuing Education
33:31 Cultural Differences in Real Estate Media?
38:38 Getting Realtors Comfortable with your Team
44:51 Follow Up with Prospects!
47:00 Simon’s Book Recommendations
48:56 Episode Wrap-up

Wednesday Apr 23, 2025
Shannon Landers - 1st Quarter Recap & 2nd Quarter Forecast
Wednesday Apr 23, 2025
Wednesday Apr 23, 2025
Shannon Landers, VP of Product at Spiro joins Todd & Craig on the podcast to summarize the events of the 1st quarter in real estate, and to offer her forecast of what to expect in the 2nd quarter 2025. How can you best prepare?
Chapter Timestamps:
0:00 Episode Open
0:02:02 Spiro Updates
04:37 AutoHDR Implementation at WOW
07:21 Shannon Landers - 1st Quarter Review/2nd Quarter Forecast
1:05:31 Episode Wrap-up

Wednesday Apr 16, 2025
AI Photo Editing: Matt Gia of AutoHDR
Wednesday Apr 16, 2025
Wednesday Apr 16, 2025
AI photo editing. Love it. Hate it. Be suspicious of it. Every opinion is out there, and the real estate media groups and forums online have been talking a lot about it. Why the sudden surge in interest in the last month? Primarily due to a company called "AutoHDR". This week, we welcome fellow Real Estate Media company owner Matt Gia, who started AutoHDR. So what's the story with this effort and emerging method of real estate photo editing? Listen in as Todd & Craig chat with Matt.
Chapter Timestamps:
0:00 Episode Open
02:14 Spiro Software Updates
03:58 Drumming in Vegas?
06:05 Matt Gia - AutoHDR
1:01:36 Episode Wrap-up

Wednesday Apr 09, 2025
Owner Spotlight Series: Warren McCarthy - REPP 2024 Speaker
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
REPP 2024 Speaker Warren McCarthy, of McCarthy joins Todd & Craig this week to share his story of how he went from being a full time medical student, to a Real Estate Media Business Owner. Warren shares some great insights and inspiration for you to continue growing your business. You don't want to miss this!
Chapter Timestamps:
0:00 Episode Open
02:12 Spiro Software Updates
05:10 How to Suggest Spiro Features
05:44 Thanks to Viewers/Listeners
07:54 Todd Puts Craig in a Corner
10:12 Guest Intro - Warren McCarthy
57:46 Episode Wrap-Up

Wednesday Mar 26, 2025
Business Development Strategies: A Refresher
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
While Todd is out this week, Craig & Steve Musser, Director of Sales & Marketing at WOW Video Tours go over some strategies to help you grow your client base. How much does personality play into how you approach your business development plan? Can you have different methods within the same company with different business development specialists? What are the ways you develop client relationships utilizing your personality and strengths?
Chapter Timestamps:
0:00 Episode Open
01:26 Guest Intro - Steve Musser
01:51 Business Development Strategies
05:38 Large Markets & Saturation
08:52 The Effect of Personality
10:10 Creative Marketing Ideas
53:49 Episode Wrap-up

Wednesday Mar 19, 2025
Fortune is in the Followup
Wednesday Mar 19, 2025
Wednesday Mar 19, 2025
Todd and Craig give the latest updates on Spiro, an updated discussion on AI Photo Editing, and address a listener question about how to effectively follow up with Brokers and Realtors that you've contacted regarding your real estate media services. Thank you for your continual feedback and questions to the Podcast!
Chapter Timestamps:
0:00 Episode Open
01:57 Spiro Updates
05:55 AutoHDR AI Photo Editing
21:25 Fortune is in the Followup
45:41 Episode Wrap-up

Tuesday Mar 11, 2025
AI Editing: What are the Impacts?
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
There's no way around it: AI Editing is emerging...fast and strong. So what are the impacts on our real estate media businesses? How does this affect us? How does this affect our clients? How does this affect our human editors? Todd and Craig discuss the various scenarios and what this quickly emerging technology can do to impact our businesses.
Chapter Timestamps:
0:00 Episode Open
01:39 Spiro Super User Facebook Group
06:15 AI Photo Editing Pre-Discussion
08:30 Spiro Updates
14:58 Listener/Viewer Feedback
29:05 Book Giveaway Winner
31:20 How to Contact Spiro
32:06 The Impact of AI Photo Editing
57:30 Episode Wrap-up

Let's Talk About the Business of Real Estate Media
There is a lot of fantastic information online about the creative side of Real Estate Photography, Videography and Drone Work. You can find everything from camera body suggestions to what drones to use, to how to who a walkthrough video tour.
But what about the business side of our real estate photography and videography company?
-How do you handle sales?
-What about working with brokers?
-Hiring team members?
-The accounting that has to be done?
This podcast will explore all of this and more. We want to help you manage, maximize and enjoy the work you do each day in your real estate media business. Thank you for listening, and be sure to subscribe so you don't miss an episode!