The Spiro Podcast: Managing your Real Estate Photography & Videography Business
The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!
Episodes

2 hours ago
2 hours ago
The title of this episode is pretty self-explanatory. While we always aim to serve others in our businesses with consistency and excellence, mistakes/human errors DO happen. So, when you DO make a mistake with a client, how do you handle it? You can you turn a potentially bad situation, into something redeemable. Craig shares a failure on his part, and he and Todd talk through how it was addressed and maintained the client relationship.
Chapter Timestamps:
0:00 Episode Open
02:40 Spiro Updates
06:31 Business Leadership Book Giveaway
09:40 How to Handle Mistakes with your Clients
48:04 Episode Wrap-up

Tuesday Jan 28, 2025
Covering Your Assets
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
What is your most valuable asset in your real estate media business? If you're an owner that has anyone shooting for you besides yourself, we'd propose that your photographers are that "most valuable asset", so we believe it's critical that you...cover your assets! Listen in for tips from Todd & Craig on how to truly care for the humans that are helping you serve your clients and grow your business! It's worth the effort to invest in your people!
Chapter Timestamps:
00:00 Episode Introduction
01:56 Time Tracking - The Why
09:51 Spiro Updates / Spiro Academy
12:01 Covering Your Assets
50:30 - Episode Close

Wednesday Jan 22, 2025
Owner Spotlight Series: Tyler Graham - Weston Media
Wednesday Jan 22, 2025
Wednesday Jan 22, 2025
An awesome attitude in life goes a long way in not just your personal life, but also in your business. Todd and Craig welcome special guest, Tyler Graham, owner of Weston Media, and a REPP 2024 Panel Speaker. Tyler shares his beginnings as a Real Estate Media Photographer and business owner in the Myrtle Beach, SC market, and how he grew at the rate that he did. He makes growth look easy...but is it?
Tyler's Instagram: @ItsTylerGraham
Chapter Timestamps:
0:00 Episode Open
02:47 Spiro Updates
06:27 How to Upvote Spiro Features
07:54 Owner Spotlight: Tyler Graham
50:29 Episode wrap-up

Tuesday Jan 14, 2025
2025 1st Quarter Forecast - Shannon Landers
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
Vice President of Product at Spiro, Shannon Landers, joins Todd & Craig to discuss our 1st Quarter 2025 Forecast of what the Real Estate Market will look like (primarily in the U.S.). Todd shares the latest updates for the Spiro Software platform, and we get rolling with a new year. Thank you for joining us for the Spiro Podcast!
Chapter Timestamps:
0:00 Episode Open
03:10 Spiro Updates
06:00 First Quarter Forecast Introduction
07:07 Shannon Landers Introduction
09:21 Why are Metrics Important?
54:37 Episode wrap-up

Tuesday Dec 17, 2024
Scott Golmic: How to Grow from 0 to 20K in a Month
Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
REPP 2024 Panel Speaker Scott Golmic, owner of The Real Estateographers joins Todd & Craig on this episode to talk a bit about his topic he presented at the REPP 2024 conference: Growing from 0 to 20K a Month in a new to him market. Scott talks about what not to worry about in starting and growing your business, traps he fell into and how to avoid them, and how to best audit and prioritize your time as an owner.
Interested in the book mentioned in this episode? Check out: "How Teens Win" by Jon Acuff: https://a.co/d/7EX4oHV
(Amazon nor Jon Acuff is a sponsor of this podcast).
Want to connect with Scott? Catch him on Instagram at: @TheRealEstateographers and @ScottGolmic

Tuesday Dec 10, 2024
Busienss Continuity: Do You Have a Plan? Special Guest: Assaf Lowenstein
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
Business continuity is a topic that we haven't covered before, and we have a feeling not a lot of people immediately think about. What happens to your business if disaster strikes, and you are not around? Or incapacitated somehow? How do you continue to serve your clients and communicate to them what may be happening? Todd and Craig welcome Assaf Lowenstein, owner of Builds n' Lenses Media to discuss this critically important topic!
Questions for Assaf? Catch him on Youtube at: @Buildsnlensesmedia and on Instagram at: @Buildsnlensesmedia

Monday Nov 25, 2024
2024 PMRE and REPP Conference Recap
Monday Nov 25, 2024
Monday Nov 25, 2024
Did you miss the 2024 PMRE Conference and/or the 2024 REPP Conference? Todd, along with Steve Musser and Jess Paxson of WOW Video Tours share with you a recap of both conferences they went to. These conferences are great opportunities to learn more about both the creative side and the business side of real estate media.
To learn more about conferences:
PMRE Conference: https://www.pmreconference.com/
REPP Conference: https://repplaunch.com/repp2024
Are you interested in the Broker Deal Webinar being presented by Todd? Get signed up here: https://zoom.us/meeting/register/tJYvcOqhrzssEtLDN82xtz_p56W0smRhTCLC#/registration
To learn more about the CRM for Real Estate Media businesses called "Pixl CRM", check it out here: https://pixlcrm.com/ (not sponsored)
Chapter Timestamps:
0:00 Episode Open
01:52 Spiro Updates
03:31 Broker Deal Webinar Info
04:30 2024 PMRE & REPP Conference
46:39 Episode Wrap Up

Monday Nov 18, 2024
Developing Leaders in your Business
Monday Nov 18, 2024
Monday Nov 18, 2024
Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in the people you've developed?
Leadership Books & Resources mentioned in this episode (not sponsored or affiliate links!):
The E-Myth: https://a.co/d/111Gdgd
Leadership and Self-Deception, Fourth Edition: Getting out of the Box - https://a.co/d/aSd4mPT
John Maxwell Leadership Resources: https://www.maxwellleadership.com/
Chapter Timestamps:
0:00 Episode Open
01:17 A First for Craig
06:30 Spiro Updates
09:27 Developing Leaders in your Business 40:05
Episode Wrap-up

Let's Talk About the Business of Real Estate Media
There is a lot of fantastic information online about the creative side of Real Estate Photography, Videography and Drone Work. You can find everything from camera body suggestions to what drones to use, to how to who a walkthrough video tour.
But what about the business side of our real estate photography and videography company?
-How do you handle sales?
-What about working with brokers?
-Hiring team members?
-The accounting that has to be done?
This podcast will explore all of this and more. We want to help you manage, maximize and enjoy the work you do each day in your real estate media business. Thank you for listening, and be sure to subscribe so you don't miss an episode!