The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Branding the Stuff We Do

As Real Estate Media & Marketing Professionals, we talk to our Realtor clients quite a bit about branding themselves.  But, what do we do to brand ourselves?  Listen in as Todd and Craig discuss ideas on how to build your brand and set yourself apart in the mind of your clients, and soon to be clients!

Join Your Local Realtor Board Now!

One of the best ways to connect with Realtors is by joining your local Realtor/MLS Board.  Eddie Campos, Realtor for Re/Max Preferred Associates in Toledo, OH, and President-elect of the Northwest Ohio Realtor Board joins Todd & Craig for a discussion on how to join a Realtor Board as an Affiliate Member, the benefits of joining, and how to get the most out of your membership!  Don't miss this episode!

Owner Spotlight Series: Justin Boswell - Bos Photography

Todd and Craig speak with 18 year old Justin Boswell, owner of Bos Photography, a real estate visual marketing business in Central Pennsylvania.  Listened to get inspired and fired up about your business again!  Justin brings some great wisdom and fresh ideas on starting and growing your real estate business.  It's another Owner Spotlight Series episode, and we know this will spur you on to keep working on your business, not just in your business!  Check out Bos photography at:
 
Website:  https://www.bosphotoz.com/
Instagram:  https://www.instagram.com/bos_photoz/
Facebook:  https://www.facebook.com/profile.php?id=100074898049095
 

Real Estate Media and Marketing: A Realtor’s Perspective

We talk amongst ourselves quite a bit about what we think Realtors need and want in regards to the real estate marketing and media services we provide to them, but what about hearing directly from a Realtor? Lisa Sedlak of Danberry Reatlors in Toledo, OH joins Todd and Craig to talk about Real Estate Visual Marketing from a Realtor's perspective.

Business Insurance - What Do You Need?

Todd & Craig invite on Michael Sarno from Webb Insurance Agency to discuss what you insurance you need to protect your business. You've worked hard to start and build your business. Don't be caught in a bad situation with no coverage or way to protect everything you've invested!
0:00-0:34 Preview
0:35-6:04 Intro to Michael Sarno with Webb Insurance
6:05-21:13 Do I need business insurance?
Liability, property, equipment- there is a lot to insure, even when you’re just starting out
Start with liability coverage at least, if not contents coverage as well
You may also want professional coverage- covers problems like losing a client’s media
Your personal policy will not cover you when you call yourself a business 
A commercial policy pays for defense costs
A liability policy extends to where you take your business; it follows you
Drone insurance is a separate policy; your liability policy will not cover flying your drone
Exposure- what your policy does not cover
You can put your personal vehicle as “business use” on your personal auto policy if you’re a sole proprietor
If you have employees using their personal vehicles for company use, you will want coverage for that
This protects the company, not the employee
When something happens and an attorney names you on a lawsuit (even if you hold little responsibility in the case), how can you protect yourself?
Attorney fees add up; a policy will pay for defense costs
21:14-36:04 What other types of coverages should a new or growing business consider?
Sit down with your agent and let them challenge you with what the possibilities are
Employees add liabilities and exposures
Employee practice policies cover discrimination and misconduct
Cyber policies cover internet transactions and other internet activity
Umbrella policies cover what your liability policy will not
They are not expensive
If you are an LLC, your personal assets are protected
Going to an agent will help you much more than buying a policy online
An agent will help you know what exposures you need to think about as you grow
Having a relationship with an agent means they will be there for you when you have a situation you don’t know what to do with
You don’t have to know everything; you just need to be connected with people who have the answers
36:05-38:43 What about covering subcontractors?
Subcontractors must have their own liability insurance
If a company says they have coverage for their subcontractors, they probably mean they have coverage for themselves
38:44-41:24 Feel free to reach out to Michael at (419) 228-3211 or msarno@webbinsagency.com 
 
Have questions? Email hello@spiro.media or craig@spiro.media. You can find out more about Spiro at spiro.media.

Tools to Get Projects Done (How to Arrange Your Calendar)

Managing your schedule, your day, your calendar, can be a true challenge.  Staying on task and getting projects done can feel like an exercise in futility.  Keeping it all organized when you own and run a real estate media business requires concentration, focus, purpose, and organization.  Todd and Craig talk about the tools that they've found helpful in getting projects and tasks done in a timely manner to keep the business moving forward.  It's not just about working in the business, but working on the business.

Purpose of the Axe

Say you're a prehistoric person, and someone gives you an axe, with no explanation.  What would you do with it?  What uses would you find for it.  Would you figure out it's intended use on your own?  Listen in on this episode of the Spiro Podcast about:  The Purpose of the Axe.
Show Notes
0:00-0:10 Sneak Peek
0:11-3:08 Intro
3:09-11:58 Educating clients on how to use your products can be everything
You have a new product or technology (the axe), but are they using it correctly (for trees vs. for shaving their face)?
The definition of a real estate agent is a problem-solver
They want your products, so you have an opportunity- what are you going to do with that opportunity? Will they get the value of what they invested in?
If they don’t understand how to use the product, they won’t order it again
Your clients’ reality is your reality
11:59-22:14 Add value to their business to become part of their team
Where in your business are you too clever? (Agents don’t know what an AHHA video is)
Call the product what it is
Name your business [City] Real Estate Photos - Great for SEO; Realtors search “Photos”
They will ask you for help and you can offer them a service to do that
Creating content that serves your clients makes you the source of information for them; they’ll come to you for help
Serving them adds value to their business and makes you part of their marketing team
They will stick with you and refer you
It might be helpful to create short guides for each product to help them understand what they’ve ordered and how to use it
22:15-29:14 How to create a guide
What do people do with the product?
Loom is a great tool for making how-to videos
Vimeo business offers the same tool for making tutorials
Tango.us (not a dance site) is another screen-recording tool that allows you to create and modify tutorials, as well as blur parts of your screen (free with Tango branding on each video or $20/month)
Do you have a knowledgebase on your website? Spiro uses ZohoDesk
Scheduled webinars can help teach clients about how to use products
Content creation takes time; you can save time by cutting longer content (like webinars) into shorter pieces
29:15-32:56 What has worked for you? Let us know in the comments!
 
Have questions? Email hello@spiro.media. Be sure to follow us on Social Media:
Spiro on Facebook:  https://www.facebook.com/spiro.media
Spiro on Instagram:  @spiro.media
Spiro on LinkedIn:  https://www.linkedin.com/company/spiro-media
You can find out more about Spiro at spiro.media.

Software Solutions to Manage Your Business

Todd & Craig talk all things software and systems to help you manage your real estate media business.  Our brains weren't made to manage task lists.  So let software do that, and more, for you.
Show Summary:
0:00-1:00 Sneak Peek
1:01-3:44 Intro: Spiro was built to help grow and scale Wow Video Tours; it was built out of necessity
3:45-16:08 The importance of software and new features in Spiro
Todd has a background in software and is always thinking about efficiency- how can I get the most done in the least amount of time?
In 2022, Wow shot over 12,000 tours; each tour requires a number of tasks
How do you do each task and make the client feel taken care of? It requires systems
Spiro just launched Task Workflows: you can now define the building blocks of each job
Example: Each shoot requires shooting the house, uploading and organizing the media, sending it off to be edited, quality-controlling, and sending to the client; how do you make sure this all gets done for each shoot each day?
Integrate your Dropbox account with Spiro so Spiro will create a folder for every job, organized into quarter folders within year folders
You can add your editing teams to Spiro and assign a distribution to those editors so Spiro will distribute jobs to them for you
Our brains are not meant to manage tasklists; let software do it for you
Each task has a due date to make sure it gets done
Email white-labeling: integration to send emails from your domain
We are close to finishing variable pricing for add-ons
Add-ons previously had fixed rates; they will soon allow for variable/tiered pricing
17:58- Other software Wow uses to manage tasks
Wow receives most communication through email and phone calls; team members have a system to organize communication to prevent over-communication
Remember: 2023 is going to be a tough year for your clients as well with inventory, interest rates, and other changing factors
Celebrate their listings with them; make them feel like their part of your team because they are
Position your business as not just their photographer, but their marketing department; let them know that your job is to help them grow
The industry is relationship-based; if it is a cold transaction, they can go to anyone 
When you have that relationship, they will pay for your work; they will look beyond lower prices because they know you care about them
Todd’s encouragement: think about how you spend your time 
Track how you spend time (can search “time tracking” for a log to print and use)
Time is a variable that is the same for everyone that you can not buy more of; you have just as much time in a day as everyone else
Don’t allow the market to become an excuse
You can control what amount of time you put into your business
Categorize each activity: low (can I delegate this, was it worth my time), medium (okay use of time, can not delegate it, have to do it), high (building business, will yield growth)
Are you spending your time on activities that will yield growth? Eliminate bad habits and outsource what others can do for you
You are accountable to how you spend your time
30:51-35:55 Other software and systems Wow uses
Communication with photographers: Slack
Office communication: Email or in-person communication (messages disappear in Slack so it’s not ideal for in-office communication)
CRM for managing client contacts and communication: Pipedrive (integrate with JustCall- logs every phone call, records and transcribes it, and categorizes it by client, allows you to set reminders for follow-ups and write notes about the client for other team members to see; listening back to phone calls can also be helpful for growing in client communication)
Let us know what software you have found useful
No system is perfect; sometimes you have to combine or use multiple systems to fill your needs
35:56-37:40 Closing
 
Have questions? Email hello@spiro.media. Be sure to follow us on Social Media:
Spiro on Facebook:  https://www.facebook.com/spiro.media
Spiro on Instagram:  @spiro.media
Spiro on LinkedIn:  https://www.linkedin.com/company/spiro-media
You can find out more about Spiro at spiro.media.