The Spiro Podcast: Managing your Real Estate Photography & Videography Business

2nd Quarter Review & 3rd Quarter Forecast 2025

Spiro VP of Product, Shannon Landers, joins Todd & Craig to go over numbers nationally (US) from the 2nd Quarter (what we have through May anyway), and also looks ahead into 3rd Quarter 2025. What can we do to adjust our businesses for the changing market? Nationally things seem to be moving towards a Buyer's market. How can you communicate your value proposition for your Realtor clients as homes are sitting longer in the market?
Chapter Timestamps:
0:00 Episode Open
02:38 Spiro Updates
06:03 Spiro Onboarding Options
10:47 2nd Qt. Review/3rd Qt. Forecast
47:50 Episode Wrap-up

The Owner's Trap

Are you at the point in your business where it's successful and profitable, but....you're unhappy? Have you looked at what may be contributing to that unhappiness? What's your plan for tackling that and alleviating that? Todd and Craig talk about The Owner's Trap, and how you can avoid it, or escape it.
Chapter Timestamps:
0:00 Episode Open
01:29 The Owner's Trap Introduction 0
2:03 Educational Conferences
03:48 Spiro Updates
04:16 AutoHDR Update
07:00 The Owner's Trap
39:50 Episode Wrap-up

Raising Leaders & Reaching Goals

While Todd is off this week, Jess Paxson, Director of Operations for WOW Video Tours joins Craig on the podcast to discuss a half year goals check-up, and the goal WOW Video Tours has had of raising leaders within the business. How are your goals coming for 2025? We're over halfway through the year now. Have you thought about raising leaders in your business to free you up to work on the business even more than you are currently?

The Race to the Bottom

It's the age-old question in business: What do I do about my competitors who are offering ridiculously low pricing and devaluing what our industry does? Yes: The Race to the Bottom. How do you handle it as a business owner? Do you race with the competitor? Do you compete on price? Do you compete on service and quality? What shifts in your business do you need to make if any? Todd and Craig tackle the question with some thoughts for you to consider.
Chapter Timestamps:
0:00 Episode Open
04:40 The Race to the Bottom
44:02 Episode Wrap-up

Ethics & Integrity in Business: The Impact

What is the importance of your personal ethics, principles and integrity in running your real estate media business? What things do you need to consider? What situations have you faced or may you face in the future (if you haven't yet?) What impact does establishing your ethics have on your business and its success? Todd and Craig discuss this and give you some things to consider if you haven't thought much about it.
Chapter Timestamps:
0:00 Episode Open
01:56 Spiro Software Updates
02:54 Industry Conferences
03:47 Ethics & Integrity in Business
43:28 Episode Wrap-up

Tips & Tricks for Approaching Brokerages

Have you ever been a bit nervous about approaching a Broker or a Brokerage as a whole to introduce yourself and your real estate business? Have you tried before and gotten little to no response? Does it seem impossible to get that "big break" How long exactly DOES it take to develop a good relationship with a Real Estate Brokerage? These are all questions we've all dealt with. We invite you to listen in to grab some tips and tricks we've learned over the years on how to build those Broker relationships and deals.
Chapter Timestamps:
0:00 Episode Open
04:16 Topic Introduction
04:40 Spiro Updates
07:40 Marketing Spiro to your Clients
11:37 Approaching Brokerages
45:17 Episode Wrap-up

What Realtors Look for in a Media Partner

We have a GREAT topic, and had (yes, had) two great guests lined up to share with you what Realtors look for in a real estate media partner. Pam Swiercz and Janelle Pfeiffer of Berkshire Hathaway - KEE Realty in Southeast Michigan were on the schedule to join us to share their valuable insight, but, technical issues got the best of us! So, Todd & Craig share their thoughts and experiences of what they've learned from Realtors in what they're looking for. But never fear, we WILL get Pam & Janelle on the podcast to share their professional insights and thoughts on what makes a valuable photography/videography partner in a Realtor's business.
Chapter Timestamps:
0:00 Episode Open
02:47 Spiro Updates
04:31 What Realtors Look for in a Media Partner
05:55 Realtor & Photographer Mindsets
37:08 Episode Wrap-up

International Owner Spotlight Series: Simon Caya of Caya Media - Quebec, Canada

This week we're excited to talk with our very first international real estate media company owner, Simon Caya, of Caya Media! Simon shares his insights on having a positive owner mindset, decisiveness, fitness for owners and some of the minor cultural differences of real estate media outside the U.S.
Chapter Timestamps:
0:00 Episode open
01:56 Some Encouragement for You
04:51 Spiro Updates
07:14 International Owner Spotlight – Simon Caya - Quebec
09:51 Caya Media’s Story
16:03 Decisiveness in Business
19:44 The Importance of Fitness
23:33 Tackling Small Goals
27:56 The Importance of Continuing Education
33:31 Cultural Differences in Real Estate Media?
38:38 Getting Realtors Comfortable with your Team
44:51 Follow Up with Prospects!
47:00 Simon’s Book Recommendations
48:56 Episode Wrap-up