The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Developing Leaders in your Business

Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in the people you've developed?
Leadership Books & Resources mentioned in this episode (not sponsored or affiliate links!):
The E-Myth: https://a.co/d/111Gdgd
Leadership and Self-Deception, Fourth Edition: Getting out of the Box - https://a.co/d/aSd4mPT
John Maxwell Leadership Resources: https://www.maxwellleadership.com/
Chapter Timestamps:
0:00 Episode Open
01:17 A First for Craig
06:30 Spiro Updates
09:27 Developing Leaders in your Business 40:05
Episode Wrap-up

What it Takes to be a CFO

This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, right? (Well, some do). What does it take for someone to understand and move into the role of a CFO? Why do you need to be a CFO? Is it hard? Listen in for some great insight on the critical need to understand your financials and stay on top of them.
Chapter Timestamps
0:00 Episode Open
01:58 Spiro Updates
05:53 Industry Conferences
07:15 The Foundations of Scaling
57:55 Episode Wrap Up

The Foundations of Scaling

In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, you'd trade all the money in the world for time. So what's the balance between time and money for you in scaling your business? Craig and Todd discuss some fundamental questions you need to ask yourself as you grow your real estate photography & videography business.
Chapter Timestamps
0:00 Episode Open
01:58 Spiro Updates
05:53 Industry Conferences
07:15 The Foundations of Scaling
57:55 Episode Wrap Up

Attracting Good Employees & Clients: Part 2

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this second part of a 2 episode series, Todd & Craig talk about how to attract great clients to your Real Estate Media business, and how to retain them as long as possible as well
• Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239
• Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.
• Looking for Tutorials on how to use the Spiro Software Platform? Be sure to visit: Spiro Software Tutorial Resources: https://support.spiro.media/en/
Chapter Timestamps
0:00 Episode Open
01:35 Spiro Updates
06:07 Real Estate Media Industry Conferences
07:52 Spiro Summit?
11:02 Attracting Good Clients
47:22 Episode Wrap-up

Attracting Good Employees & Clients: Part 1

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well.  In this first part of a 2 episode series, Todd & Craig talk about how to attract great team members to your Real Estate Media business, and how to retain them as long as possible as well.  Be sure to listen next week for Part Two:  How to Attract Great Clients to Your Business!
Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here! 
Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239
Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.
Looking for Tutorials on how to use the Spiro Software Platform? Be sure to visit:  Spiro Software Tutorial Resources:  https://support.spiro.media/en/
 
Chapter Timestamps
0:00 Episode Open
01:38 What Does Your Business Need?
03:22 Todd Teaches Tasks & Workflows Info
04:46 Spiro Updates
05:54 How to Submit Feedback on Spiro
06:45 Todd’s Tech Talks Info
08:18 How to Access Spiro Software Tutorials
10:10 Spiro Demo Info
13:10 How to Attract Good Employees & Contractors
46:37 Episode Wrap-up

Propel Your Business with Consistency

It's that time of year (in many parts of the world) where your volume of shoots can slow down. What do you do with that extra time? When your day isn't structured by being full with appointments, how do you keep your business moving forward? Todd and Craig discuss the importance of building consistency into your work day, and into your slower season. How can consistency in your actions and calendar propel your business forward, even when you don't have paid shoots?
Conference Information:
PMRE Conference: https://www.pmreconference.com/
REPP Conference: https://repplaunch.com/repp2024
Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here. 
Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239
Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.
"The Pumpkin Plan" Book mentioned by Todd: https://a.co/d/dhmR8oR
Chapter Timestamps:
00:00 Episode Open
02:44 Conference Info
05:28 Tasks & Workflows Special Training Info
07:19 Tech Talks with Todd Info
07:42 Value your Time
16:30 How Consistency Impacts Your Business
48:29 Episode Wrap-up

Spiro Podcast 100th Episode - Values & Standards in Building Your Business

It's our 100th Episode of the Spiro Podcast! Thank you to all who watch and listen. It's truly our privilege and honor to be a small part of helping you build your real estate media company! In this Episode, Shannon Landers, Spiro VP of Product joins Todd & Craig to talk about the values and standards used in building a healthy, strong, leading real estate media business.
Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239
Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.
REPP Conference:  https://repplaunch.com/repp2024
PMRE Conference: https://www.pmreconference.com/
 
Chapter Timestamps:
00:00 Episode Open
01:53 Spiro Updates
06:50 Tech Talks with Todd Information
07:06 Spiro Demo with Nick Information
07:12 Todd Teaches Workflows & Tasks
08:24 Real Estate Media Conferences
09:26 100th Episode – Values & Standards in Building Your Business
59:20 Episode Wrap-up/Close

Investing in Yourself: The REPP 2024 Conference

Investing in yourself is critically important to the success of your business. It’s easy to want to invest in equipment, social media, editing and the like, but unless you also invest in yourself, you won’t have the personal tools to build a business. One way to invest in yourself is to attend industry conferences where you can learn from industry veterans, gain new ideas and knowledge, network with others in the field and, well, relax and have a little fun as well. Todd and Craig talk this week with Eli Jones, founder of the Real Estate Photography Pro (REPP) Conference. The conference will be November 15th and 16th, 2024 at the Park MGM Hotel & Casino in Las Vegas, NV. To find out more and to register, be sure to check out http://repplaunch.com/repp2024. We hope to see you there!
Follow Eli Jones at:
Instagram: https://www.instagram.com/itselijones/
YouTube: https://www.youtube.com/@itselijones
TikTok: https://www.tiktok.com/@itselijones
Facebook: http://facebook.com/itselijones
Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239
Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.
Chapter Timestamps:
00:00 Episode Open
01:54 Spiro Updates
06:52 Tech Talks with Todd Information
08:41 Spiro Demo with Nick Information
09:59 Investing in Yourself – REPP 2024 Conference
56:20 Episode Wrap-up/Close