The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Business Development Strategies: A Refresher

While Todd is out this week, Craig & Steve Musser, Director of Sales & Marketing at WOW Video Tours go over some strategies to help you grow your client base. How much does personality play into how you approach your business development plan? Can you have different methods within the same company with different business development specialists? What are the ways you develop client relationships utilizing your personality and strengths?
Chapter Timestamps:
0:00 Episode Open
01:26 Guest Intro - Steve Musser
01:51 Business Development Strategies
05:38 Large Markets & Saturation
08:52 The Effect of Personality
10:10 Creative Marketing Ideas
53:49 Episode Wrap-up

Fortune is in the Followup

Todd and Craig give the latest updates on Spiro, an updated discussion on AI Photo Editing, and address a listener question about how to effectively follow up with Brokers and Realtors that you've contacted regarding your real estate media services.  Thank you for your continual feedback and questions to the Podcast!
Chapter Timestamps:
0:00 Episode Open
01:57 Spiro Updates
05:55 AutoHDR AI Photo Editing
21:25 Fortune is in the Followup
45:41 Episode Wrap-up
 
 
 
 
 

AI Editing: What are the Impacts?

There's no way around it: AI Editing is emerging...fast and strong. So what are the impacts on our real estate media businesses? How does this affect us? How does this affect our clients? How does this affect our human editors? Todd and Craig discuss the various scenarios and what this quickly emerging technology can do to impact our businesses.
Chapter Timestamps:
0:00 Episode Open
01:39 Spiro Super User Facebook Group
06:15 AI Photo Editing Pre-Discussion
08:30 Spiro Updates
14:58 Listener/Viewer Feedback
29:05 Book Giveaway Winner
31:20 How to Contact Spiro
32:06 The Impact of AI Photo Editing
57:30 Episode Wrap-up

Answering Listener Questions - February 2025

Todd & Craig tackle some of your questions you've sent in. What can we try to help answer for you to help you build a strong Real Estate Media business?
Chapter Time Stamps
0:00 Episode Open
03:45 Developing a Year Calendar
08:00 Never Be Surprised
14:45 Take Care of Your Health
21:26 Spiro Updates
28:54 Answering Listener/Viewer Questions
45:36 Joining the NAREB – Democracy in Housing
57:18 Episode Wrap-up

Colleen Kydd: Building Your Dream Team

Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig again on the podcast to discuss "Building Your Dream Team", her topic she spoke on at the REPP 2024 conference. Are you at the point of needing to start to hire and grow your team? Are you wanting to work more ON your business rather than IN your business? Watch/Listen for some great advice and wisdom from Colleen!
Chapter Timestamps:
0:00 Episode Open
02:11 Book Giveaway Contest
03:38 Spiro Updates
05:25 Spiro Academy Info
08:47 Colleen Kydd - Building Your Dream Team
1:03:42 Episode Wrap-up

Introduction to Coaching Techniques

Todd shares an introduction to coaching techniques for you to start implementing in the leadership of your team. Connecting with the people on your team in a real, human level can pay dividends...not just literally, but also in the relationships you have with your employees and contractors.
Chapter Timestamps:
0:00 Episode Open
01:43 Coaching Techniques Intro
03:17 Spiro Academy Info
05:34 Spiro Updates
07:31 Main Topic: Coaching Techniques

Time Management and Tracking

We know...it's not a particularly gripping topic to discuss, but it IS critical to master. What is it? Managing your time. And what is one of the most effective ways to do so? Tracking your time. Todd and Craig discuss the time tracking method to helping you become more efficient, and ultimately more effective in running your real estate media business.
Also, Craig is giving away another book on leadership. This week's book giveaway is "Impact: Releasing the Power of Influence" by Scott Wilson. Be the third person to message us in the Spiro Pink Chat Bubble in your Spiro Interface with a business question you have that you'd like to see talked about on the podcast, and the book is yours! Congrats to Gregory W. in California on winning last week's book by John Maxwell!
Chapter Timestamps:
0:00 Episode Open
02:48 Spiro Updates
05:42 Spiro Summit Discussion
08:54 Answering a Listener Question
16:26 Leadership Book Giveaway
19:03 Time Management & Tracking
50:59 Episode Wrap-up

Mistakes Happen: Building Stronger Client Relationships

The title of this episode is pretty self-explanatory. While we always aim to serve others in our businesses with consistency and excellence, mistakes/human errors DO happen. So, when you DO make a mistake with a client, how do you handle it? You can you turn a potentially bad situation, into something redeemable. Craig shares a failure on his part, and he and Todd talk through how it was addressed and maintained the client relationship.
Chapter Timestamps:
0:00 Episode Open
02:40 Spiro Updates
06:31 Business Leadership Book Giveaway
09:40 How to Handle Mistakes with your Clients
48:04 Episode Wrap-up