The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Client Communication Strategies

Do you communicate the same way with every member of your family?  What about your friends?  Depending on who we're talking to, we may change how we communicate.  We don't speak to our children the same way we may talk to our spouse.  And we don't talk to our spouse the same way we talk to our colleagues. 
But what about our clients?  Should we communicate the same way to all of our clients and Realtors?  
Todd and Craig discuss the different types of clients we have as Real Estate media professionals, and some of the best ways to communicate with each group. 

Leveraging Your Order Pages

Your Online Ordering Pages are critically important to the success of your Real Estate Media & Marketing Business.  Are your pages optimized to make it the best possible experience for your Realtor clients?  Todd and Craig talk about how to get your order pages set up to provide the best customer experience and help you increase your sales!

Upselling

Upselling.  It's a way to increase your profit margin without adding much work to your process.  But it can also be intimidating for those that don't really like to "sell".  But that's ok, because Todd and Craig share how to serve your clients well with the products and services that will serve them and their clients well, without pressuring your clients.  Listen in for more on how you can act as a consultant rather than a salesperson in helping arm your clients with more to grow their business.

A Parable in Customer Service

A Parable is a story told to teach something of value.  Our story this week is about Todd and Craig's differing experiences at their respective chiropractors, and what we can learn from both experiences.  (Yes, they're getting/are old.  Cut them a break.)  What does your customer service approach say to your clients?

A Discussion on Zillow and Cubicasa

Todd and Craig tackle the subject of the business moves that Zillow and Cubicasa are making that could affect our businesses as Real Estate Media providers. Is it good? Is it bad? How can we make the best of it? Be sure to share your comments and insight!

Branding the Stuff We Do

As Real Estate Media & Marketing Professionals, we talk to our Realtor clients quite a bit about branding themselves.  But, what do we do to brand ourselves?  Listen in as Todd and Craig discuss ideas on how to build your brand and set yourself apart in the mind of your clients, and soon to be clients!

Join Your Local Realtor Board Now!

One of the best ways to connect with Realtors is by joining your local Realtor/MLS Board.  Eddie Campos, Realtor for Re/Max Preferred Associates in Toledo, OH, and President-elect of the Northwest Ohio Realtor Board joins Todd & Craig for a discussion on how to join a Realtor Board as an Affiliate Member, the benefits of joining, and how to get the most out of your membership!  Don't miss this episode!

Owner Spotlight Series: Justin Boswell - Bos Photography

Todd and Craig speak with 18 year old Justin Boswell, owner of Bos Photography, a real estate visual marketing business in Central Pennsylvania.  Listened to get inspired and fired up about your business again!  Justin brings some great wisdom and fresh ideas on starting and growing your real estate business.  It's another Owner Spotlight Series episode, and we know this will spur you on to keep working on your business, not just in your business!  Check out Bos photography at:
 
Website:  https://www.bosphotoz.com/
Instagram:  https://www.instagram.com/bos_photoz/
Facebook:  https://www.facebook.com/profile.php?id=100074898049095