The Spiro Podcast: Managing your Real Estate Photography & Videography Business

What would you do, or do differently if you had to start your business over today?  Would you do the same initial setup of your business?  Would your business development effort (sales) look the same?  Would you hire employees or contractors the same way or in the same order?  What would you do the same, and what would you do differently?  Listen in to think through what you would do or not do, and what Todd and Craig may do differently or the same.
Chapter Timestamps:
0:00 Episode Open
04:37 Spiro Updates
05:32 Spiro Sync Event
06:24 Industry Conferences
08:05 If You Had to Start Over
39:45 Episode Wrap-up
 

It's easy to get caught up with the latest technique or method to try and win new clients. But is the latest fad in how to do so a sustainable sales and business development effort? Or is a more consistent system the way to go? What's the difference between techniques and systems when it comes to your business development effort? Todd and Craig discuss the differences and the advantages/disadvantages, and how you can develop and grow a consistent system for your new client acquisition efforts!
Chapter Timestamps:
0:00 Episode Open
02:58 Do you Enjoy What You Do?
03:56 - The Power of Gratitude
04:57 Spiro Updates
05:27 Real Estate Media Conferences
06:42 Techniques Don't Build Business
53:16 Spiro Sync Event 55:59 Episode Wrap-up

What will help you grow your real estate media business faster and larger?  Just the right camera and gear, or sound business principles that you can apply consistently?  Todd and Craig argue:  It's not about the camera.  
Chapter Timestamps:
0:00 Episode Open
01:54 Industry Conferences
05:12 Spiro Updates
06:05 Spiro Sync Gathering?
10:49 Growth Isn't About the Camera
54:11 Episode Wrap-up

It's almost the entire Spiro Family on this week! Todd, Shannon, Nick and Lovie hop on the podcast to talk about the Spiro Concierge Onboarding Program that's available to Spiro users to help you get set up and running with your real estate media online ordering and delivery system. Listen to learn about how you can take advantage of this incredible program to help you get Spiro set up and working for you and your clients!
Chapter Timestamps
0:00 Episode Open
03:30 Spiro Team Introductions
06:03 Concierge Onboarding Program
44:06 Conferences in 2025
45:38 Episode Wrap-up

Spiro VP of Product, Shannon Landers, joins Todd & Craig to go over numbers nationally (US) from the 2nd Quarter (what we have through May anyway), and also looks ahead into 3rd Quarter 2025. What can we do to adjust our businesses for the changing market? Nationally things seem to be moving towards a Buyer's market. How can you communicate your value proposition for your Realtor clients as homes are sitting longer in the market?
Chapter Timestamps:
0:00 Episode Open
02:38 Spiro Updates
06:03 Spiro Onboarding Options
10:47 2nd Qt. Review/3rd Qt. Forecast
47:50 Episode Wrap-up

Are you at the point in your business where it's successful and profitable, but....you're unhappy? Have you looked at what may be contributing to that unhappiness? What's your plan for tackling that and alleviating that? Todd and Craig talk about The Owner's Trap, and how you can avoid it, or escape it.
Chapter Timestamps:
0:00 Episode Open
01:29 The Owner's Trap Introduction 0
2:03 Educational Conferences
03:48 Spiro Updates
04:16 AutoHDR Update
07:00 The Owner's Trap
39:50 Episode Wrap-up

While Todd is off this week, Jess Paxson, Director of Operations for WOW Video Tours joins Craig on the podcast to discuss a half year goals check-up, and the goal WOW Video Tours has had of raising leaders within the business. How are your goals coming for 2025? We're over halfway through the year now. Have you thought about raising leaders in your business to free you up to work on the business even more than you are currently?

It's the age-old question in business: What do I do about my competitors who are offering ridiculously low pricing and devaluing what our industry does? Yes: The Race to the Bottom. How do you handle it as a business owner? Do you race with the competitor? Do you compete on price? Do you compete on service and quality? What shifts in your business do you need to make if any? Todd and Craig tackle the question with some thoughts for you to consider.
Chapter Timestamps:
0:00 Episode Open
04:40 The Race to the Bottom
44:02 Episode Wrap-up