The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Planning for the New Year

2024 will be here before we know it. Have you started planning and setting your goals for the new year? How do you go about actually achieving those goals? Todd and Craig talk planning and goal setting for the new year. If you don't aim for something, you're sure to hit it!

Home Readiness: How it Affects Your Business

Todd is out this week for the REPP and PMRE conferences, but Craig is joined by WOW Video Tours VP of Production, Ryan Lieurance. They discuss the impact that a home's readiness has on your day to day business, and what you can do to maximize the chances of a home being photo ready for your scheduled appointment.

Sponsorships and Christmas Gifts

It's coming up on that time of year: Showing your clients some vendor love and appreciation. That's right, Christmas gifts! How do you handle showing your clients your appreciation for their business around Christmas time? Should you get each client a gift? A card? How much should you spend?
And let's not forget about client sponsorships. We get requests to sponsor all sorts of Broker, Realtor and Board/MLS events. Forming a strategy on how to handle sponsorship requests is critical to effectively marketing your real estate media business! Listen in as Todd & Craig talk about both of these client relationship building activities.

How Realtors Buy

Craig & Todd discuss how Realtors approaching buying their visual marketing.  What can you do to maximize the opportunity to earn more clients, by selling how Realtors buy?  Todd will also share the latest developments with the Spiro Software platform.  

Office Drop Ins: Why and How You Should Do Them

Let's face it, growing your business through a sales effort is necessary. Cold phone calls, coffee meetings, the Instagram method; there's multiple ways to do it. But what about: Office Drop-ins? Todd & Craig discuss what they are, how to do them, and why you should do them. 
 
*Listener warning: There may be some really bad Dad Jokes too.

How to Grow When Things Slow Down

When seasonal slowdown happens in real estate, what do you do to pivot and continue to grow your business? Todd and Craig discuss strategies and actions you can take when your number of appointments may dip, to continue to move forward in your business.

What Happens After the Shoot Appointment?

What processes(es) do you have in place for your real estate photography and videography appointments? How do you manage the editing tasks? How about delivery? Invoicing? In this episode, Todd and Craig walk through all the items needed to complete a photography shoot for real estate after the actual appointment.

The Philosophy of Scaling

Have you considered scaling your business up? Do you even have INTEREST in scaling your real estate media business and gaining more clients? Are you in a market where there are other competitors? Other small businesses doing what you do? Are they larger companies doing real estate photo and video that are regional? How do you even grow in those markets?
 
Todd and Craig discuss the overall philosophy of scaling your business and what you need to consider.