The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Objections are part of every sales conversation, but how you handle them can make or break your business. In this episode of the Spiro Podcast, Todd and Craig break down the most common objections real estate media professionals face and how to respond to them with confidence. From pricing pushback to hesitation around value, they share practical ways to reframe conversations, build trust, and position your services more effectively. If you’ve ever felt caught off guard or unsure what to say in the moment, this episode will give you a clearer path forward.
 
Chapter Timestamps
0:00 Episode Open & Introduction1:05 Welcome to the Spiro Podcast2:30 Spiro Updates5:10 Why Objections Happen10:40 The Most Common Client Objections18:20 Handling Pricing Pushback26:05 Communicating Value More Clearly34:15 Reframing the Conversation42:30 Building Confidence in Sales Conversations50:10 Final Thoughts & Episode Wrap-Up
Spiro Software Platform: https://www.spiro.media/Spiro Contact Email: hello@spiro.media

AI is only as powerful as the workflows behind it. In this episode of the Spiro Podcast, Todd and Craig welcome Matt Gia, Founder of AutoHDR, to break down how to actually implement AI in a way that improves your business—not complicates it. The conversation focuses on building practical, repeatable AI workflows that save time, increase consistency, and support growth. From identifying where AI fits into your process to avoiding common pitfalls, Matt shares how media businesses can use automation intentionally to create real efficiency. If you’ve been curious about AI but aren’t sure how to apply it, this episode will help you turn ideas into systems that actually work.
Chapter Timestamps
0:00 Episode Open & Introduction1:05 Todd and Craig Welcome Matt Gia (AutoHDR)2:40 Spiro Updates5:15 What AI Actually Means for Media Businesses10:30 Building AI Workflows That Save Time18:20 Where AI Fits Into Your Current Process26:10 Avoiding Overcomplication with Automation34:25 Creating Consistency Through AI Systems42:40 Practical Use Cases for AI in Media50:10 Final Thoughts & Episode Wrap-Up
Spiro Software Platform: https://www.spiro.media/Spiro Contact Email: hello@spiro.media
AutoHDR: https://www.autohdr.com

What if your business actually supported your life instead of running it? In this episode of the Spiro Podcast, Craig and Todd are joined by Clay Whisler to talk about building a real estate media business with intention. Clay shares his approach to structuring his business around his personal goals, creating systems that reduce stress, and making decisions that prioritize long-term sustainability over short-term hustle. The conversation dives into boundaries, workflow design, and how to avoid burnout while still growing. If you’re looking to build a business that gives you more freedom—not less—this episode will help you rethink how you operate.
Chapter Timestamps
0:00 Episode Open & Introduction1:10 Welcome to the Spiro Podcast2:30 Spiro Updates5:00 Introducing Clay Whisler8:15 Building a Business Around Your Life15:40 Setting Boundaries and Avoiding Burnout23:20 Designing Workflows That Reduce Stress31:45 Growth Without Sacrificing Freedom40:10 Long-Term Thinking vs Short-Term Hustle48:30 Final Thoughts & Episode Wrap-Up
 
Spiro Software Platform: https://www.spiro.media/Spiro Contact Email: hello@spiro.media

Airbnb is opening up a whole new lane for real estate media businesses—but most people aren’t fully tapping into it yet. In this episode of the Spiro Podcast, Craig and Shannon Landers break down how short-term rentals are changing the landscape and where media professionals can step in to provide real value. From understanding what Airbnb hosts actually need to positioning your services differently than traditional real estate shoots, they explore how to create new revenue streams and stand out in a growing market. If you’re looking for ways to expand your business beyond standard listings, this episode will help you start thinking differently.
Chapter Timestamps
0:00 Episode Open & Introduction1:10 Welcome with Craig and Shannon2:30 Spiro Updates5:00 Why Airbnb Is a Growing Opportunity10:40 How Airbnb Content Differs from Listing Media18:20 What Airbnb Hosts Actually Need26:15 Positioning Your Services for Short-Term Rentals34:30 Pricing, Packages, and Value42:10 Getting Your First Airbnb Clients49:30 Final Thoughts & Episode Wrap-Up
Spiro Software Platform: https://www.spiro.media/Spiro Contact Email: hello@spiro.media

Imposter syndrome shows up for almost everyone—but in a growing real estate media business, it can quietly hold you back from charging what you're worth, putting yourself out there, or taking the next step. In this episode of the Spiro Podcast, Todd and Craig break down what imposter syndrome actually looks like in day-to-day business, why it happens, and how to move through it. From mindset shifts to practical actions, they share ways to build confidence, take ownership of your value, and stop letting self-doubt dictate your growth. If you've ever questioned whether you're “good enough,” this episode is for you.
Chapter Timestamps
0:00 Episode Open & Topic Introduction1:20 Welcome to the Spiro Podcast2:45 Spiro Updates5:10 What Is Imposter Syndrome?9:30 How It Shows Up in Real Estate Media16:40 Charging Your Worth & Confidence Gaps24:15 Comparing Yourself to Others31:50 Practical Ways to Overcome It40:10 Building Confidence Through Action48:30 Final Thoughts & Episode Wrap-Up
Chris Thompson@cstmediaproductions
https://www.cstmediaproductions.com
Spiro Software Platform: https://www.spiro.mediaSpiro Contact Email: hello@spiro.media

Nick Narodny of TITUS joins Todd this week on the Spiro Podcast. He'll be sharing the presentation he gave at the January 2026 Spiro Sync Conference on how to get two brokerage presentations a month to grow your business.
Chapter Timestamps:
0:00 Episode Open
01:30 Spiro Updates
03:28 Nick Narodny/TITUS Introduction
07:58 Getting Two Brokerage Presentations a Month
41:06 Episode Wrap-up

Alex Coombs, owner of Northern Spruce Media located in Hamilton, Ontario gave a main stage presentation at the January 2026 Spiro Sync Conference on building a framework in your business to handle a "full plate". Alex joins Todd & Craig on this episode to share some highlights from that presentation, and gives you tips on how to handle that overflowing plate you have as a real estate media company owner. (*Note: Craig prematurely released the Tattoo Video before this episode where the tattoos are announced - He just couldn't wait!)
Chapter Timestamps:
0:00 Episode Open
01:12 Craig's Tattoo Announcement
05:30 Spiro Updates
06:20 The Full Plate Framework - Alex Coombs
54:19 Episode Wrap-up

Aaron Smith, Director of Sales at Cubicasa joins Todd this week on the Spiro Podcast, to talk about creating Bundles & Packages, and how marketing them to your clients and potential clients can help your business grow and serve your clients well. Aaron shared on this topic at the Spiro Sync Conference, and now brings his presentation to those of you that weren't able to make it!
Chapter Timestamps:
0:00 Episode Open
01:23 Spiro Updates
02:45 Guest Introduction: Aaron Smith
05:05 Aaron's Real Estate Media Story
18:30 Bundling Services - The Impact
52:52 Episode Wrap-up