The Spiro Podcast: Managing your Real Estate Photography & Videography Business
The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!
Episodes
Monday Dec 11, 2023
Answering our Listeners Most Asked Questions
Monday Dec 11, 2023
Monday Dec 11, 2023
Todd and Craig tackle the most commonly asked questions by you, our listeners! What activities does your sales team do to generate activity? Is it NORMAL to have a slow part of the year? Should you be concerned? When you hire someone, what position should be the first position you hire? A hot button issue: Should you be editing your own photos and video? Listen in for more!
Wednesday Dec 06, 2023
Decision Making Approaches for your Real Estate Media Business
Wednesday Dec 06, 2023
Wednesday Dec 06, 2023
There are four main ways business owners and leaders make decisions. Knowing what kind of decision making you typically engage in can help you surround yourself with others that can strengthen how you make and execute decisions for your real estate media business. Listen in as Todd and Craig discuss these four decision making approaches for business.
Tuesday Nov 21, 2023
Planning for the New Year
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
2024 will be here before we know it. Have you started planning and setting your goals for the new year? How do you go about actually achieving those goals? Todd and Craig talk planning and goal setting for the new year. If you don't aim for something, you're sure to hit it!
Tuesday Nov 07, 2023
Home Readiness: How it Affects Your Business
Tuesday Nov 07, 2023
Tuesday Nov 07, 2023
Todd is out this week for the REPP and PMRE conferences, but Craig is joined by WOW Video Tours VP of Production, Ryan Lieurance. They discuss the impact that a home's readiness has on your day to day business, and what you can do to maximize the chances of a home being photo ready for your scheduled appointment.
Monday Oct 30, 2023
Sponsorships and Christmas Gifts
Monday Oct 30, 2023
Monday Oct 30, 2023
It's coming up on that time of year: Showing your clients some vendor love and appreciation. That's right, Christmas gifts! How do you handle showing your clients your appreciation for their business around Christmas time? Should you get each client a gift? A card? How much should you spend?
And let's not forget about client sponsorships. We get requests to sponsor all sorts of Broker, Realtor and Board/MLS events. Forming a strategy on how to handle sponsorship requests is critical to effectively marketing your real estate media business! Listen in as Todd & Craig talk about both of these client relationship building activities.
Monday Oct 23, 2023
How Realtors Buy
Monday Oct 23, 2023
Monday Oct 23, 2023
Craig & Todd discuss how Realtors approaching buying their visual marketing. What can you do to maximize the opportunity to earn more clients, by selling how Realtors buy? Todd will also share the latest developments with the Spiro Software platform.
Wednesday Oct 18, 2023
Office Drop Ins: Why and How You Should Do Them
Wednesday Oct 18, 2023
Wednesday Oct 18, 2023
Let's face it, growing your business through a sales effort is necessary. Cold phone calls, coffee meetings, the Instagram method; there's multiple ways to do it. But what about: Office Drop-ins? Todd & Craig discuss what they are, how to do them, and why you should do them.
*Listener warning: There may be some really bad Dad Jokes too.
Tuesday Oct 10, 2023
How to Grow When Things Slow Down
Tuesday Oct 10, 2023
Tuesday Oct 10, 2023
When seasonal slowdown happens in real estate, what do you do to pivot and continue to grow your business? Todd and Craig discuss strategies and actions you can take when your number of appointments may dip, to continue to move forward in your business.
Let's Talk About the Business of Real Estate Media
There is a lot of fantastic information online about the creative side of Real Estate Photography, Videography and Drone Work. You can find everything from camera body suggestions to what drones to use, to how to who a walkthrough video tour.
But what about the business side of our real estate photography and videography company?
-How do you handle sales?
-What about working with brokers?
-Hiring team members?
-The accounting that has to be done?
This podcast will explore all of this and more. We want to help you manage, maximize and enjoy the work you do each day in your real estate media business. Thank you for listening, and be sure to subscribe so you don't miss an episode!