The Spiro Podcast: Managing your Real Estate Photography & Videography Business

The Power of Upselling

"Upselling" can sound like a "dirty" word. It can also sound like a word of opportunity. Craig and Todd discuss what upselling is, when to consult with your clients on other services they may benefit from, and the impact it can have on your business.
Interested in some of the resources Todd & Craig mentioned during this episode? Check out:
The Air Control App: https://www.aloft.ai/welcome-to-aloft-air-control/
Merge Fleet Information: https://admin.spiro.media/merge-fleet (Create your free Spiro Account at http://spiro.media to access)
Want to learn more about Eli Jones' REPP Conference? Visit: http://repplaunch.com/repp2024
Don't miss Todd's Tech Talks in the Spiro Super Users Group at: https://www.facebook.com/groups/1642242329598239
Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.
Chapter Timestamps:
0:00 Episode Open
3:05 Tech Talks with Todd Info
5:14 Spiro Demo Info
8:11 Conference Season Info
12:02 The Power of Upselling
44:40 Episode Wrap up/Closing

Answering Viewer and Listener Questions

This week Todd & Craig answer your questions about the business of real estate media. You all have some great questions, and we're excited to tackle them in this episode.
Don't miss the new "Todd's Tech Talks" on the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 - The 1st and 3rd Thursday of each month at 4:30pm Eastern.
Interested in a Zoom Demo of Spiro? Message in your Spiro account (click the pink chat bubble), and get signed up! Demos are every Wednesday at 4:30pm Eastern.
Chapter Timestamps:
0:00 Episode Opener
6:18 Spiro Updates
7:57 Tech Talk with Todd Info
9:44 Spiro Zoom Demo Info
11:25 More Updates in Spiro
12:38 Answering Your Questions
51:16 Episode Wrap up/Closing

Preparing for the Seasonal Transition

It's that time of the year again (in most parts of the world) where the seasons are starting to change. School is back in, vacations (holidays for our non-US friends) are mostly over, and at least in the Northern Hemisphere, the temperatures will slowly start to drop. Activity will slow down for many of us. So what happens with your business when you go from shooting, 4 or more shoots a day, to 3 or less a day? How should you spend your time? What should you do to work on your business? How do you make this seasonal transition?
To learn more about Spiro, software designed by Real Estate Photographers & Videographers, for Real Estate Photographers & Videographers, visit: http://spiro.media and click "Get Started".
To join the Facebook Super Spiro Users Group, visit: https://www.facebook.com/groups/1642242329598239
Interested in "The Ruthless Elimination of Hurry" by John Mark Comer that Todd mentioned he's reading? Check it out at: https://a.co/d/b5Ngzgz
Curious about the DISC Personality Assesment? Learn more at: https://www.discprofile.com/what-is-disc Chapter
Timestamps:
0:00 Episode Opener
1:42 Spiro Updates
7:11 Spiro Super Users Facebook Group
11:10 Viewer/Listener Question(s)
27:05 The Seasonal Transition
49:57 Episode Close

What to do When You Lose a Client

You can't win them all. Well, you may win them, but you WILL lose some of them at some point. So, what do you do when you lose a client? Craig shares a "loss" this week and how he's handling it. What have you do when you've lost a client? Be sure to leave a comment and share your thoughts and ways of handling losing clients.
Want to learn more about Spiro, the real estate photography & videography software platform that can help you manage and scale your business up? Visit http://spiro.media and check it out!
Are you looking for tutorials on how to use Spiro? Be sure to click on the "Knowledge Base Link" at http://spiro.media.
Interested in joining the Spiro Super Users Group on Facebook? Click here:  https://www.facebook.com/share/g/6kJEnKQUamPjV1zZ/
Interested in the books Craig mentioned in today's episode? Check them out here: (These are NOT affiliate links and Amazon/these authors are not sponsoring the Spiro podcast.)
"The 16 Undeniable Laws of Communication" by John Maxwell: https://a.co/d/ca2hN8l
"Soundtracks" - Jon Acuff: https://a.co/d/1Di983v
"Cleaning Up Your Mental Mess: 5 Simple, Scientifically Proven Steps to Reduce Anxiety, Stress, and Toxic Thinking" - Dr. Caroline Leaf: https://a.co/d/5yOnYR8
 

Client Acquisition and the Value of Empathy

Todd goes solo this week as Craig is out on a busy week of shoots. He'll be discussing two topics to help reinforce your business: More information on client acquisition, and also the value of empathy in today's business environment. Is there room for empathy? Does empathy for clients (and anyone) make you weak? Listen in for more.
To learn more about the Spiro Real Estate Business Managment software platform, we invite you to visit: http://spiro.media. Click the "Get Started" button to get your free account set up and signed up for the onboarding video.

Shooting & Selling: The Hybrid Role

So what does it look like to fill the role of both photorapher/videographer, AND business development specialist? How do you balance both roles, and what does each entail? Todd and Craig talk about the hybrid role that many need to fill in their businesses, and when you should hire a person that fills both roles.
Do you want to learn more about how to get started with the Spiro Software Platform for your Real Estate Media Business? Visit http://spiro.media and click the "Get Started" button.
To learn more about the Pixl CRM Todd mentioned, you can visit: https://www.pixlcrm.com/ (Pixl CRM is NOT a sponsor of the Spiro Podcast).
Interested in John Mark Comer's "The Ruthless Elimination of Hurry" book mentioned by Todd & Craig? Find it on Amazon or any local bookseller.

Critical Communication - Hard Conversations: Part 2

Craig & Todd continue their discussion on critical communication in your real estate media business. This week, they concentrate on how to communicate culture to your team. Culture is critically important to communicating vision, and keeping up morale for your team. Listen in to hear more!

Critical Communication with Your Team - Hard Conversations

Part of running a business is clear, critical, effective communication with your team. And unfortunately, some of those conversations can be hard and even awkward. So, how do you have those conversations? Todd and Craig discuss techniques and approaches to how to talk with your team and maintain morale and good relationships on the team.