The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Hot Topic: Zillow Buys Aryeo

Massive news last week, as we all learned that Zillow has bought Aryeo.  Todd and Craig share their thoughts on how this affects our industry and our individual businesses.  And they also talk about the importance of taking time for yourself and your family amidst running a business that you're pouring your heart and soul into. 

Business Mindsets and VIPs

What kind of mindset do you need to have and walk in, to have and maintain (and grow!) a successful real estate media & marketing business? And as you develop that mindset, what is the best way to take care of your VIP customers? Todd and Craig share some ideas to help you continue to grow your business with a healthy mindset and outlook!

Checking Your Business Pulse

How is your business doing? How are you measuring success? What indicators of business health should you be checking? Todd and Craig talk about all of this regarding our Real Estate Photography & Videography businesses this week on the Spiro Podcast.

Client Communication Strategies

Do you communicate the same way with every member of your family?  What about your friends?  Depending on who we're talking to, we may change how we communicate.  We don't speak to our children the same way we may talk to our spouse.  And we don't talk to our spouse the same way we talk to our colleagues. 
But what about our clients?  Should we communicate the same way to all of our clients and Realtors?  
Todd and Craig discuss the different types of clients we have as Real Estate media professionals, and some of the best ways to communicate with each group. 

Leveraging Your Order Pages

Your Online Ordering Pages are critically important to the success of your Real Estate Media & Marketing Business.  Are your pages optimized to make it the best possible experience for your Realtor clients?  Todd and Craig talk about how to get your order pages set up to provide the best customer experience and help you increase your sales!

Upselling

Upselling.  It's a way to increase your profit margin without adding much work to your process.  But it can also be intimidating for those that don't really like to "sell".  But that's ok, because Todd and Craig share how to serve your clients well with the products and services that will serve them and their clients well, without pressuring your clients.  Listen in for more on how you can act as a consultant rather than a salesperson in helping arm your clients with more to grow their business.

A Parable in Customer Service

A Parable is a story told to teach something of value.  Our story this week is about Todd and Craig's differing experiences at their respective chiropractors, and what we can learn from both experiences.  (Yes, they're getting/are old.  Cut them a break.)  What does your customer service approach say to your clients?

A Discussion on Zillow and Cubicasa

Todd and Craig tackle the subject of the business moves that Zillow and Cubicasa are making that could affect our businesses as Real Estate Media providers. Is it good? Is it bad? How can we make the best of it? Be sure to share your comments and insight!