The Race to the Bottom

It's the age-old question in business: What do I do about my competitors who are offering ridiculously low pricing and devaluing what our industry does? Yes: The Race to the Bottom. How do you handle it as a business owner? Do you race with the competitor? Do you compete on price? Do you compete on service and quality? What shifts in your business do you need to make if any? Todd and Craig tackle the question with some thoughts for you to consider.

Chapter Timestamps:

0:00 Episode Open

04:40 The Race to the Bottom

44:02 Episode Wrap-up