Do We Need to Provide Every Service a Realtor Expects?

Realtors are asking for more and more in regards to services that Real Estate Photographers & Videographers provide, up to and including installing signs. Do we need to provide every product or service that a Realtor asks for?

 

Show Summary:

0:00-3:00 Intro

3:01-5:52: Introduction of Question: Do Real Estate Photographers need to offer every product or service a Realtor asks them for?

• Real Estate Photographers today are largely offering more marketing services beyond photography than they used to.
• Real Estate Photographers do need to adapt and change to what a Realtor needs.
• But does every service need to be offered? 

5:53-9:06 : Personal Story on Offering a New Product for Realtor Client 

• Most the home video tour work he did when company first started was in Northwest Ohio
• Realtor in Dayton (hour and a half south) saw video tours and wanted WOW to shoot for him in Dayton
• Realtor asked for Photos and video, and Todd didn’t offer photos, but agreed to job
• If you don’t know how to do new service, learn first before trying to sell/offer it to clients

9:07-11:43 : How to determine whether a new product/service should be offered

• Develop spreadsheet to share amongst company tracking client requests for products/services, to measure what is needed and what are one-off requests
• Don’t create product/service because you think it’s “cool”, but market hasn’t expressed need for.
• Ask clients what products/services they need.  Send questionnaires to clients. 

11:43-19:21: Is there a point of diminishing returns on how many services your company provides?

• Look at how you can make your company “sticky” to a client (so they are less likely to leave you). Returns long term worth it.
• Again, ask agents what they want to determine whether to offer service.
• Gather data on the decision you need to make.

19:22-23:50 : Closing

Have questions or comments? Email hello@spiro.media or craig@spiro.media. You can find out more about Spiro at http://spiro.media.