The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Airbnb vs Residential Listings – JD Surrett

Airbnb is opening up a whole new lane for real estate media businesses—but most people aren’t fully tapping into it yet. In this episode of the Spiro Podcast, Craig and Shannon Landers break down how short-term rentals are changing the landscape and where media professionals can step in to provide real value. From understanding what Airbnb hosts actually need to positioning your services differently than traditional real estate shoots, they explore how to create new revenue streams and stand out in a growing market. If you’re looking for ways to expand your business beyond standard listings, this episode will help you start thinking differently.
Chapter Timestamps
0:00 Episode Open & Introduction1:10 Welcome with Craig and Shannon2:30 Spiro Updates5:00 Why Airbnb Is a Growing Opportunity10:40 How Airbnb Content Differs from Listing Media18:20 What Airbnb Hosts Actually Need26:15 Positioning Your Services for Short-Term Rentals34:30 Pricing, Packages, and Value42:10 Getting Your First Airbnb Clients49:30 Final Thoughts & Episode Wrap-Up
Spiro Software Platform: https://www.spiro.media/Spiro Contact Email: hello@spiro.media

Overcoming Imposter Syndrome - Chris Thompson

Imposter syndrome shows up for almost everyone—but in a growing real estate media business, it can quietly hold you back from charging what you're worth, putting yourself out there, or taking the next step. In this episode of the Spiro Podcast, Todd and Craig break down what imposter syndrome actually looks like in day-to-day business, why it happens, and how to move through it. From mindset shifts to practical actions, they share ways to build confidence, take ownership of your value, and stop letting self-doubt dictate your growth. If you've ever questioned whether you're “good enough,” this episode is for you.
Chapter Timestamps
0:00 Episode Open & Topic Introduction1:20 Welcome to the Spiro Podcast2:45 Spiro Updates5:10 What Is Imposter Syndrome?9:30 How It Shows Up in Real Estate Media16:40 Charging Your Worth & Confidence Gaps24:15 Comparing Yourself to Others31:50 Practical Ways to Overcome It40:10 Building Confidence Through Action48:30 Final Thoughts & Episode Wrap-Up
Chris Thompson@cstmediaproductions
https://www.cstmediaproductions.com
Spiro Software Platform: https://www.spiro.mediaSpiro Contact Email: hello@spiro.media

How to Get Two Brokerage Presentations a Month - Nick Narodny from TITUS

Nick Narodny of TITUS joins Todd this week on the Spiro Podcast. He'll be sharing the presentation he gave at the January 2026 Spiro Sync Conference on how to get two brokerage presentations a month to grow your business.
Chapter Timestamps:
0:00 Episode Open
01:30 Spiro Updates
03:28 Nick Narodny/TITUS Introduction
07:58 Getting Two Brokerage Presentations a Month
41:06 Episode Wrap-up

The "Full Plate" Framework: Alex Coombs - Northern Spruce Media

Alex Coombs, owner of Northern Spruce Media located in Hamilton, Ontario gave a main stage presentation at the January 2026 Spiro Sync Conference on building a framework in your business to handle a "full plate". Alex joins Todd & Craig on this episode to share some highlights from that presentation, and gives you tips on how to handle that overflowing plate you have as a real estate media company owner. (*Note: Craig prematurely released the Tattoo Video before this episode where the tattoos are announced - He just couldn't wait!)
Chapter Timestamps:
0:00 Episode Open
01:12 Craig's Tattoo Announcement
05:30 Spiro Updates
06:20 The Full Plate Framework - Alex Coombs
54:19 Episode Wrap-up

Bundles & Packages - Aaron Smith from Cubicasa

Aaron Smith, Director of Sales at Cubicasa joins Todd this week on the Spiro Podcast, to talk about creating Bundles & Packages, and how marketing them to your clients and potential clients can help your business grow and serve your clients well. Aaron shared on this topic at the Spiro Sync Conference, and now brings his presentation to those of you that weren't able to make it!
Chapter Timestamps:
0:00 Episode Open
01:23 Spiro Updates
02:45 Guest Introduction: Aaron Smith
05:05 Aaron's Real Estate Media Story
18:30 Bundling Services - The Impact
52:52 Episode Wrap-up

It's Harder the Better You Get

No clickbait here. No promises that business will be easier the better you get. In fact, it will most likely get harder the better your get in business. Todd and Craig talk about what to expect as your business grows and gets better at what it does. How do you approach the harder challenges? What's the payoff for sticking with it?
Chapter Timestamps:
0:00 Episode Open
03:08 Spiro Updates
06:12 It's Harder the Better You Get
44:14 Episode Wrap-up

There's No Easy Button

Do you ever feel like you're "never enough"? Don't believe the lie. Todd and Craig talk about the fact that life is hard. Business is hard. But you can't give up. Listen to get encouraged and strengthened as we head into a new year of business.
Chapter Timestamps:
0:00 Episode Open
05:25 Sync Thoughts from WOW Video Tours
08:50 There's No Easy Button
49:08 Episode Wrap-up

What You Missed at the Spiro Sync 2026 Conference

Todd, Craig & Nick talk with those that came to the first ever Spiro Sync Conference in Dayton, OH. What were people's impressions? What were the biggest takeaways? Watch or listen to hear what you missed. We hope we can see you next year!
Chapter Timestamps:
00:00 Episode Open
02:35 Spiro Updates
03:34 Spiro Sync Venue Highlights
13:00 Attendee Impressions & Takeaways
35:27 Summary Thoughts
43:01 Episode Wrap-up